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Association for European Transport (AET)

INTERNATIONAL EVENT SUPPORT FOR LEADING ANNUAL EUROPEAN TRANSPORT CONFERENCE

The AET is Europe’s leading organisation for transport professionals, promoting the exchange of ideas and best practices through networking opportunities and conferences. There are currently over 300 corporate and individual members based in more than 35 countries.

Held annually in Strasbourg or the Netherlands, the AET’s European Transport Conference (ETC) is a key event for transport practitioners and researchers from across the continent. Covering policy issues, transport practice, operations and research from all areas of the transport industry, it has been running since 1973 and brings together speakers and delegates to form a 'who’s who' of transport innovation.

Geometry PR provides annual PR support for the ETC to generate awareness of the event and increase attendance. This includes issuing press releases announcing the conference programme to trade press titles throughout Europe, placing exclusive columns in a key transport publication in the run-up to the conference and securing by-lined articles on an ongoing basis to maintain the conference’s profile and highlight issues raised during the event placed.

The ETC now benefits from an increased media profile throughout Europe, resulting in heightened awareness of the event and increased attendance at the conference.

External links related to this client:
Click here to visit the AET website

Association for European Transport (AET)
 

Account History

  • Europe-wide trade press and internet coverage
  • Exclusive columns in key trade press titles in the run-up to conference
  • By-lined articles in the trade press to maintain the ETC’s profile after its close
  • Liaison with conference speakers and delegates
  • Increased attendance resulting from raised profile (over 500 delegates in 2006)
  • ETC positioned as Europe’s leading transport conference