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Accent

LEADING MARKET RESEARCH CONSULTANCY BENEFITS FROM PROFILE BUILDING ACROSS A RANGE OF SECTORS

Accent is a full service research agency handling major studies for high-profile clients. With extensive experience in the transport, utilities, IT/Comms, healthcare and financial industries, as well as the public sector, it has a proven reputation for providing customised research solutions with real business benefit.

Accent is the market leader in the use of stated preference, a sophisticated trade-off research technique which was introduced to the UK by the company's Managing Director, Rob Sheldon.

Geometry PR is retained to manage an ongoing PR campaign for Accent, delivering a strategy to maintain its reputation within its established client sectors and support its drive into new sectors, particularly the Scottish market. This includes proactive media relations with key trade press titles and newspapers to position Accent as a specialist research provider whilst building general brand awareness. This is supplemented with direct communications such as client bulletins. Geometry PR has also undertaken a full audit of Accent’s website and is responsible for the ongoing management of the site, ensuring the right perception of the company is portrayed.

ACCENT is now seen as a market leading research provider within a range of sectors and has a consistent presence in relevant media titles.

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