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C+G Management / Meter-Mimic

BRAND DEVELOPMENT AND FULL SERVICE MANAGEMENT AND PROMOTION FOR GROUND-BREAKING PRODUCT LAUNCH

Based in Cwmbran, South Wales, C+G Management provides utilities management and conservation services to national business and industry for whom the company offers a comprehensive range of consultation, solutions and management services specifically aimed at energy brokers and consultants.

When C+G Management developed the groundbreaking Meter-Mimic - an innovative new wireless data logging system for non-invasive meter monitoring, which uses advanced ferro-magnetic detection technology to convert any existing gas, water or electricity meters into ‘smart’ meters – the company appointed Geometry PR to handle the launch of the product, including all branding, press promotion, marketing support and event management.

Geometry PR managed the campaign through its 360o BRANDING service, a comprehensive brand development and management service and which includes strategic market analysis, creative development and management. The successful launch of Meter-Mimic at the Energy Event 07 and a campaign of synchronised media coverage resulted in the product and company gaining widespread interest. In just a few short months Meter-Mimic was established as the world’s most innovative and advanced smart metering technology, attracting interest and orders from energy and utilities suppliers.

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