IKO UK PLC

DELIVERING A COMPREHENSIVE TRADE PR CAMPAIGN ACROSS FIVE BRANDS

IKO UK PLC is part of the IKO Group, a global leader in the manufacture and supply of asphaltic and bituminous waterproofing products with 20 production facilities in North America and Europe employing over 3000 people.

IKO UK PLC operates from four sites in the UK, employing over 200 people and exporting to over 50 countries with sales of €60.

Market leading brands which reside under the IKO banner include: Ruberoid Building Products, Permanite Engineered Roofing Systems, Permanite Asphalt, Marley Waterproofing and SpectraROOF.

Geometry PR is retained to manage an ongoing comprehensive trade PR campaign across all five brands and across a wide range of construction media. Delivering a PR strategy which is both product and issues based, Geometry PR has also improved internal communications with the production of newsletters, as well as developing a growing library of case studies.

IKO UK PLC is now considered to be the market leader in its field and has a high presence in the UK construction media, supplying information, opinions and case studies.

External links related to this client:
Visit IKO official website

Account History

Retained since April 2005
Comprehensive trade PR campaign
Internal communications strategy
89 pieces of coverage in 9 months
Editorial reach = 2.5 million
Consistent media presence
Positioned company as market leader
Management of case study library
Forged partnerships with key industry bodies
Marketing support at events
IKO staff positioned as experts in their field